See how your college's social media stacks up.
Get a free head-to-head look at your college's social media vs. your competitors — see exactly where you're winning and what you're missing. No account needed; results show instantly in your browser.
- Compare up to 2 competitors
- Brand-by-brand head-to-head
- Takes ~60 seconds
See your results instantly.
Enter your work email to start — we'll save your assessment to it (no spam, results show right here).
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How the assessment works
Three steps, about a minute, zero cost — and nothing to install.
- Step 1
Enter your work email
No account, no password — just your .edu email so we can save your assessment to it.
- Step 2
Pick your school + up to 2 competitors
Choose who you want to measure yourself against. We pull the rest from our higher-ed dataset.
- Step 3
Get your head-to-head report instantly
Your brand-by-brand breakdown renders right in the browser in about 60 seconds.
What you'll uncover
A competitive snapshot of your higher-ed social media performance across Instagram, Facebook, and TikTok — the same data our customers use every day.
Who's growing fastest
Follower growth ranked against your competitors — in raw net-new followers or % growth.
Who turns followers into fans
Engagement-rate head-to-head, so you see who's actually connecting with their audience.
Your biggest content opportunity
The content types competitors lean on that you're under-investing in right now.
How you stack up to peers
Benchmarked against similarly-sized schools of the same control — public or private.
Day-in-the-life inspiration
Real top-performing posts from peer schools to spark your next idea.
Brand-by-brand breakdown
Every metric rendered in your school's colors, side-by-side with each competitor.
Built for higher ed social media teams
Whether you run social for a small private college or a flagship university, the Opportunity Assessment turns raw follower and engagement data into a clear competitive picture you can act on.
Social media managers & creators
See which content types and platforms your competitors are winning with — so you know where to point your next post.
Communications & marketing teams
Benchmark your brand head-to-head against direct competitors and similar schools, all in one shareable view.
Enrollment & advancement
Understand how your social reach and engagement support recruitment, community, and your school's story.
Frequently asked questions
A free, instant competitive snapshot of your school's social media performance. Pick your competitors and we show a brand-by-brand head-to-head across follower growth, engagement, and content mix on Instagram, Facebook, and TikTok.
Yes — completely free, with no credit card and no sales call required. Your results render right in your browser the moment your report is built.
No account or password needed. We just ask for your work email so we can save your assessment to it — your results show instantly on this page either way.
Instagram, Facebook, and TikTok, across thousands of U.S. colleges and universities in our higher-ed dataset. If we track your school and your chosen competitors, we can build the comparison.
The same continuously-updated higher-ed social dataset that powers the daily Reach Report and our public benchmarks — not a one-off scrape.
About 60 seconds. Enter your email, choose up to two competitors, and your report renders on the spot.
We compare each account against peer schools grouped by size, control (public or private), division, level, and location — so you're measured against schools like yours, not the whole field. You can dig into the full numbers on our free higher-ed benchmarks for Instagram, Facebook, and TikTok.
It depends on the platform and your school's size — TikTok tends to run highest, Instagram in the middle, and Facebook lowest. Rather than chase a single number, the assessment shows how your engagement rate stacks up head-to-head against your actual competitors, and our benchmark pages show the current higher-ed averages per platform.
Yes — that's the whole point. Pick up to two competitors and the assessment builds a side-by-side comparison of follower growth, engagement, and content mix, so you can see exactly where you're ahead and where a competitor is pulling away.
Explore more free tools
The assessment is one of several free resources for higher-ed social teams.
Today's Snapshot
A daily snapshot of the top posts, fastest-growing accounts, and trending hashtags across higher ed.
ExploreInstagram Benchmarks
Engagement rates, follower growth, and content performance benchmarks for higher-ed Instagram.
ExploreFacebook Benchmarks
Page engagement, video performance, and audience-growth benchmarks for higher-ed Facebook.
ExploreTikTok Benchmarks
Video engagement, growth trends, and content benchmarks for higher-ed TikTok accounts.
ExploreReady to see how your school stacks up?
Run your free Opportunity Assessment now — or book a quick intro call to see what Reach can do across every account you care about.